This logo design was initially created for a Graphic Design & Professional Practices class. Each student was prompted to design a logo for a company starting up called Greater Capital Region STEAM Ecosystem.
After creating logo designs, we each pitched our design ideas to the company. My design was selected to move forward, and I worked with the company to create more designs for them.
LOGO DESIGN: PROCESS
The first step of designing the logo was to explore and create many different initial ideas.
Next, one design was chosen and refined by creating lots of variations to choose from.
A final logo was then created by combining the best attributes into a final, refined logo.
LOGO DESIGN: CONCEPT
The other concepts built into this logo include the elements uniting under the capitol building of Harrisburg, and the overarching cog to represent the cogs of the mind turning to represent the educational and learning aspect.
This logo design has many concepts hidden within one solid logo. There are 5 parts of the logo working to create the whole icon: the gray at the top, the two blue pieces, the gray at the bottom, and the white space. These 5 pieces working in harmony represent the 5 elements of "STEAM".
VISUAL IDENTITY AND MOCK-UPS
As part of my design pitch, I created designs for business stationery including a letterhead, business cards, buttons, and other designs. The goal of this was to show a potential application of a full visual identity for the company.
I worked further with the company after my designs were chosen. Icons were designed to represent the following categories: Live, Work, Play, Learn, Service, and Worship.
The icons carry a straightforward and cohesive style and concept.
Additional designs included a pop-up banner and table cover for events, refined business cards, and a refined letterhead template.
These designs strengthened brand awareness and carried a cohesive brand style across various mediums. I accomplished this through typography, color palette, and standard branded visuals such as the cog.